Implement - EPBD in action - Lakcímke
The prime objective of the campaign is to support the introduction of the EU directive ’EPBD’ in Hungary, that is expected in January 2009. Energy Club would like the Hungarian public to see this directive as a positive and priceless tool that helps homeowners reduce their energy bills at the end, meanwhile it also results in more energy efficient building stock in Hungary.
„LAKCÍMKE” awareness raising campaign on the Energy Performance of Building Directive
Main patron: Ministry of Local Governments and Infrastructure in Hungary
Main sponsors: Intelligent Energy Europe – European Union
CIB Central European Investment Bank
Knauf Insulation Kft
Bosch (Junkers) Kft
Other sponsors: www.zoldtech.hu
Otthon Centrum real estate ranchise
Domestic partners: 6 green NGOs, environmental groups with large geographical diversity: Reflex (Győr), Ekoku (Esztergom), Zöld-híd (Pécs), E-Misszió (Nyiregyháza), Ökoszolgálat (Budapest), Csemete (Szeged)
Foreign partners: Provincie Groningen (the Netherlands), Ecofys Netherlands BV (the Netherlands), ENERGIMIDT (Denmark), Enviros, s.r.o. (the Czech Republic), Berliner Energieagentur GmbH (Germany), Initiative Wohnungswirtschaft Osteuropa e.V. (Germany), Etnambiente s.r.l. (Italy), Credit and Export Guarantee Fund KredEx (Estonia)
Type: awareness raising, information – „best practice” sharing, international co-operation
Objectives: The prime objective of the campaign is to support the introduction of the EU directive ’EPBD’ in Hungary, that is expected in January 2009. Energy Club would like the Hungarian public to see this directive as a positive and priceless tool that helps homeowners reduce their energy bills at the end, meanwhile it also results in more energy efficient building stock in Hungary.
Target group: private person owners of residential flats and family homes
Description: This is the first project of Energy Club in which the Hungarian government, the EU and the local business sector have jointly raised the necessary funding and 6 other Hungarian NGOs are involved as well.
The campaign has 2 main „products”: the ’Lakcímke’ book and related public advisory services. Both are made available to the public free of charge.
The 60 pages long Lakcímke book tells how residents, how energy can be saved by small changes in behavioral patterns, what kind of reconstructions can result in higher energy efficiency, how renewable energy can be used in residential buildings and finally, what does it all have to do with the energy performance of building directive. In addition to the book, people may also turn to green, civil organizations for further personal advices.
The campaign’s final phase in spring 2009 includes several open days and fairs all around the country, in which the local NGOs, local businesses with related profile and the campaign’s sponsors shall participate.
While the campaign has its precisely defined graphic manual, the communication strategy deliberately includes a wide range of media appearance possibilities, such as own website, internet banners, PR articles in regional papers, paid advertisements in free dailies, articles and advertisements in the newsletters of the sponsors, radio spots, press conferences, residential meetings and workshops, etc.
A representative, information rich and non-profit driven, comprehensive book is published. This book is expected to be posted to or download by at least 50.000 home owners in 2008.
Those residents, to whom the Lakcímke campaign appeals, are likely to become more energy conscious and are expected to be more motivated to carry out some kind of energy related investment into their property. Shortly: the campaign should result in real energy saving.
The evaluation of the diverse marketing and communication channels shall enable Energy Club to find out how Hungarian end users / home owners can be reached the most efficient way regarding this subject.
The analysis of the results of the campaign, of the questions asked from the partner NGO energy advisors and of the answers on the questionnaires (placed on the www.lakcimke.hu website) shall hopefully provide Energy Club with enough information to issue a market research sector study on „Where the Hungarian population stands with respect to “energy efficiency” thinking and/or doing and what needs to be done to change it?”
Further information: www.ebpdinaction.eu
www.lakcimke.hu (Hungarian language only)